Our blog.
My 20-year Report: Finding our Happy Place
Jason Steed Owner & CEOLook, even our logo got a little happier! Since opening Targa Media's doors 20 years ago, I...
My Gratitude Practice for Wiring Creativity
Jason Steed Owner & CEOThank Goodness for our Prefrontal Cortex From one creative to another, I’ve found an...
Is SEO a Temporary Fix to a Permanent Problem?
Maddie Gray Content LeadSEO on the Chopping Block There’s no questioning the necessity of search engines—nor the...
My First Demotion, and How it Steers Me Today
Jason Steed Owner & CEOAllow me to share what I’ve kept pretty much to myself for over 24 years: my first...
Tips for Writing Every Day – an Update
Maddie Gray Content LeadTwo and a half years have passed since my last “Writing Every Day” post. I still don’t write...
The Pets Behind the Targa Team
Maddie Gray Content LeadOur new space has helped us to expand our team. It also means we can bring our pets into the...
Graphic Design: Is It Art?
Rachel Klein Art DirectorReferring to our work as “art" is uncomfortable for many of us in creative fields. Design and...
Creative Exercise: Album Art
Rachel Klein Art DirectorTo begin this creative exercise, I invited some of our team members to design an album cover...
You Have 3 Seconds to Make an Impact
Tony Kemp Technical DirectorWe always hear that you should “Never judge a book by its cover,” but many people do just...
Is SEO a Temporary Fix to a Permanent Problem?
Maddie Gray Content LeadSEO on the Chopping Block There’s no questioning the necessity of search engines—nor the...
Tips for Writing Every Day – an Update
Maddie Gray Content LeadTwo and a half years have passed since my last “Writing Every Day” post. I still don’t write...
Audience Missing the Message Because There’s Too Much Message? Minimalism in Design
Rachel Klein Art DirectorI enjoy art and design in all its forms. Good design is so diverse and dynamic, it really...
The Ugly Stage: Part of the Creative Master Plan
Maddie Gray Content LeadIt happens with every project. Every drawing, every painting, every story, every book—every...
Tips for Writing Every Day… from Someone Who Hasn’t Figured It Out
Maddie Gray Content LeadLet me kick this off by saying: I don’t write every day. Every year for at least the last...
Embracing Writing Rejection
Maddie Gray Content LeadRejection letters are discouraging. Especially when they pile up in your inbox and far...
Why Writers are Good Marketers
Maddie Grey Content LeadWriters and marketers are constantly thinking about what they say, and how they say it. They...
The Desired Effect: Why Outcomes Matter More Than Features and Benefits
Bob Stockwell Marketing ConsultantWhen you buy a product or service, you typically have a specific goal in mind, an...
Selling Fire with Targeted Marketing
Jason Steed Owner & CEOIdentifying your target audience is essential in marketing. How can your message resonate...
Creative Exercise: Album Art
Rachel Klein Art DirectorTo begin this creative exercise, I invited some of our team members to design an album cover...
Capturing Inktober
Heather Steed Graphic DesignerSubscribe to our newsletter.Sign up for marketing insights from the Targa team! Get to...
You Have 3 Seconds to Make an Impact
Tony Kemp Technical DirectorWe always hear that you should “Never judge a book by its cover,” but many people do just...
Finding Your Target Audience: It’s Not a Speed Date
Maddie Grey Content LeadFinding a partner can make or break your life. Marketing is like that too. Understanding your...
Solving for Gen-XYZ
Tony Kemp Technical DirectorCracking the Codes for Generational Marketing If you’ve done a marketing campaign lately,...
I Don’t Need Multitaskers. I Hire Monotaskers.
Jason Steed Owner & CEOWhen it comes hiring a multitasker, I’ve changed my stance a full 180º. First of all, I’ve...
Stop Expanding Your Creative Graveyard
Maddie Gray Content LeadI see you out there, the moonlight outlining your figure while you dig. While you throw dirt...
Relationship Marketing in 2020: More Than a Trend
Jason Steed Owner & CEO2020 has kicked open the door and crashed onto the scene in a flurry of fireworks,...
Marketers, Start with Why. Here’s Why…
Jason Steed Owner & CEOSomebody in your target audience will really connect with the pitch you’re writing this...
Marketers, Don’t Fear the Opt-Out
Jason Steed Owner & CEO We marketers and business leaders beat around the bush way too much. Let's make your...
The Tone and Timing of Relevant Marketing
Jason Steed Owner & CEOHuman emotions are at the heart of relevant marketing. Easy in theory, harder in practice....
The Pets Behind the Targa Team
Maddie Gray Content LeadOur new space has helped us to expand our team. It also means we can bring our pets into the...
Graphic Design: Is It Art?
Rachel Klein Art DirectorReferring to our work as “art" is uncomfortable for many of us in creative fields. Design and...
Targa Holiday Watch Party
Jason Steed Owner & CEO The holiday season is upon us. Food, family, gifts, carols and TV! All the classics are on...
Nineteen Years and a Credit Line
Jason Steed Owner & CEOAfter 19 years, our bank's credit line has been one of my biggest business checkpoints. We...
The Songs that Bring us Joy
Jason Steed Owner & CEOHoliday traditions have indeed been a bit non-traditional this season. But as Elf taught...
Working from Home: How the Targa Team Takes Care of Business Remotely
Maddie Gray Content LeadWorking from home looks different for everyone. Different distractions, different setups, and...
My Gratitude Practice for Wiring Creativity
Jason Steed Owner & CEOThank Goodness for our Prefrontal Cortex From one creative to another, I’ve found an...
My 20-year Report: Finding our Happy Place
Jason Steed Owner & CEOLook, even our logo got a little happier! Since opening Targa Media's doors 20 years ago, I...
My First Demotion, and How it Steers Me Today
Jason Steed Owner & CEOAllow me to share what I’ve kept pretty much to myself for over 24 years: my first...
Customer Advisory Board: The Business Lifeline for Small Businesses
Jason Steed Owner & CEOThe fundamental shift from shareholder to stakeholder is the new guiding principle behind...
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